We’re no strangers to mobile marketing automation (MMA) here at VentureBeat. It is the technology that Urban Outfitters uses to know that you bought a jacket and boots in-store yesterday, and how the publisher behind Subway Surfer finds ways to make you play a little bit longer. When VB Insight surveyed 375 mobile developers with over 900 mil…Read More
We’re no strangers to mobile marketing automation (MMA) here at VentureBeat. It is the technology that Urban Outfitters uses to know that you bought a jacket and boots in-store yesterday, and how the publisher behind Subway Surfer finds ways to make you play a little bit longer. When VB Insight surveyed 375 mobile developers with over 900 mil…Read More